Popular culture has such a gr8 effect on our brains that we start attaching a emotional significance for each color...like for some black may remind them black magic, and may evoke corresponding emotions..i think the limbic system in the brain plays a gr8 role here...because whatever we see evokes an emotion...and these collective emotions are transformed into styles, trends, fashions and popular culture in the long run and carried on through generations...
Black is my fave color..reminds of my graduation day!Its called the color of knowledge right? but in my society black is not worn on festivals and other auspicious occasions...although i dont believe in this personally..